Website traffic 'tripled in past year' for PI broker PYV

11/09/2007

The number of visitors to the website of specialist Professional Indemnity (PI) broker PYV has almost tripled since September 2006, new figures show.

In August, the website received 14,639 visitors, compared with 5,781 a year ago and 8,724 in May 2007.

Traffic could increase still further in the coming weeks, as last year's round of renewals for independent financial adviser (IFA) and solicitors' PI insurance saw a 35 per cent increase in visitors from September to October.

PYV are optimistic that the number of visits for the year could break 100,000 compared to 33,742 in 2006 and 15,279 in 2005.

The Lloyd's broker's Chief Executive Officer, Neil Pointon, suggests that the success is due to "a lot of hard work" and the combined efforts of the firm, multimedia design company TRGS and news agency Adfero.

He adds that "anybody who hasn't had a look recently should do so by visiting www.pyv.co.uk".

Here they may expect to find a latest news section which provides useful information on the current state of the PI market as well as an archive to give you information on past developments "which will give you an overview on PI generally".

The news section is regularly updated and it is hoped that an RSS feed capability will be added shortly so interested parties can have updates immediately they are available.

Meanwhile, specific information is available for IFAs, accountants, insurance brokers and mortgage intermediaries, with a dedicated section for solicitors.

Further details of Office Combined Insurance, D&O, Liability Insurance and Employment Practices Liability Insurance are all provided via the site, with instructions on how to apply for quotes and cover, and proposal forms to download as well as complete online.

PYV are one of the UK's leading providers of professional indemnity insurance. This news article has been produced by Adfero in collaboration with PYV and its unauthorised use is not permitted.

(c) 2007 Adfero Ltd.

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